Pre Season: Splashing the Cash
New Sponsor Lewisham Council, Asda pay 3.7m Damages to former Chairman Alan Thorne and an old boy returns.
Millwall announced a four year sponsorship deal with Lewisham Council worth 70,000 a year.
 
 

 Lewisham Council Leader David Sullivan with Alan
Mcleary and Teddy Sheringham at the launch of the
new kit.

 
   
     
 

 
Millwall sign deal with Lewisham
 Millwall have signed a four-year
 sponsorship deal with Lewisham
 Council worth 280,000.
         
         By Sandy Smith

 The 70,000 a year deal runs for
 four years and will put the
 borough's name on newly designed
 blue shirts. The club hopes the
 sponsorship will keep at bat the
 property developers keen to move-in
 on Cold Blow Lane.

 The club spent some of the
 sponsorship money today when they
 shelled out 85,000 for one of
 their former players Kevin
 O'Callaghan, the Portsmouth winger
 who left The Den eight years ago.
     
 
  Millwall plan to unveil their new strip and the full details
 behind their controversial link up with Lewisham Council at
 a Special Press Conference on Monday.

                         By ROB BOWDEN

 News of the 70,000 a year sponsorship scheme was
 leaked out this week including the fact that next season
 the players will wear shirts with the word Lewisham on the
 font alongside the Labour controlled council's logo and the
 club badge.

 But chief executive Graham Hortop was quick to dismiss
 reports that the club is also considering changing its name
 to Lewisham Millwall.

 "That's a complete non-starter," he said. "I'd like to kill
 that story stone-dead before -people start getting upset
 about it".

 Under the new agreement Millwall will also allow the
 council to advertise at the Den and in their match day
 programme, and the players will take part in Lewisham's
 anti-drugs and anti-racism campaigns.
   
          
 Millwall officials are quietly proud of the way they have
 improved their club's image this season and they are hoping
  that the Lewisham tie up will finally kill off their 'hooligan'
 reputation once and for all.

 There will also he a concession of 100 tickets for the old, 
 needy and the handicapped - but the deal' has already been 
 slammed by local Tory leader David Green.

 "It is a complete waste of money for the borough. It doesn't
 solve any local problems and the only reason for it is to hype
 up Lewisham council by giving money to a club that doesn't
  need it."  Millwall's former owners have just been 
 awarded 3.7 Million in compensation against the Asda-MFI 
 superstore chain, who agreed to develop part of the Den site 
 only to pull out -but the club won't see any of that money.

        
Double Delight as Lions snap up Eire Star
 

 

 

Above: Cally shows off the new kit

Below: Getting all Agricultural: Laying of new pitch drainage System (Back row) Alan Walker, Danis Salman and Groundsman John Plummer. (Front row) Paul Sansome and Michael Marks.

 

 

 

 MILLWALL'S hopes of ending their 100-year wait for First
 Division football got a significant boost yesterday, when they
 splashed out 85,000 on Eire international midfield Kevin
 O'Callaghan.

 It meant there was a double celebration down at the Den on the
 day that Millwall chairman Reg Burr formally signed the club's
 new 70,000-a-year sponsorship deal with Lewisham Council.

                             By ROB BOWDEN

 O'Callaghan kicked off his career as an apprentice at Millwall  
 and made 20 first team appearances before being sold to Ipswich
 in 1979 for 220,000. He moved on to Portsmouth for 90,000
 in 1984 and made 38 appearances last season as Alan Ball's men
 clinched promotion to the First Division after two near misses.

 "I was interested in signing Kevin before the transfer deadline in
 March, but with Portsmouth going for promotion there was no way
 Alan Ball was going to release anybody," explained Millwall
 manager John Docherty.

 Undeterred the Doc renewed his interest last week and after he
 had agreed a fee with Ball, Chief Scout Bob Pearson flew over to
 Ireland to sort out personal terms with O'Callaghan before Eire's
 international with Brazil.

 "I am quite happy with the fee, especially when you consider that
 he is only 25-years-old and he has played over 100 First Division
 games for Ipswich on top of his international experience," said
 Docherty.

 "We have had to fill in on the left side of midfield all season and
 I am sure Kevin will help strengthen the squad considerably - it's
 a great start to the summer."
"I am hoping to sign two more players before the start  of the
 season, but  they have to be the  right ones, I'm not  going to
 sign anybody just for the sake of it."

 While Docherty waited for confirmation that O'Callaghan had
 come through his medical successfully, chairman Reg Burr
 expressed his delight at the Lewisham Link-up
"For too long football clubs have been at the mercy of people who
 did not feel any social obligation towards either the community or
 the supporters," he said.

 "This agreement we have signed goes a long way towards
 protecting Millwall from any outside interference."

 "We are 102 years old yet we are the only club in London who
 have not played in the First Division - it's about time we altered
 that!"

 MILLWALL manager John Docherty's summer team
 strengthening got off to a flying start when Eire international
 midfielder Kevin O'Callaghan signed on the dotted line this
 week.

 And O'Callaghan's 85,000 move from Portsmouth helped add
 to an exciting atmosphere of change down at the Den as Lions
 officials unveiled a new strip, their new sponsors and a new
 package of ground improvements.

 O'Callaghan (above), models the new strip with its diagonal,
 blue shadow-striped shirts and white shorts, re- placing the
 blue ones which the club favoured last season.

 Meanwhile a 25,000 operation to improve the Den playing
 surface is already well under way and new flood-lights will
 also be installed in time for next season.

 "Between the beginning of last season and the start of the
 1987-88 season we will have spent just under 400,000 on
 ground improvements" explained Millwall chairman Reg Burr.

 "You would he hard pressed to find it by looking around the
 ground, but what we are dealing with is 40 years of neglect
 and we are not going to be able to put things right over-
 night. The current board has been in charge of the club for
 just under 12 months and during that time we have spent a
 lot of energy, time and money on laying a foundation for the
 revitalisation of Millwall."

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